QR or, “quick response,” codes are most often compared to barcodes in explanation. And while they are very much like a barcode, in that they are a somewhat scrambled code that when scanned, have an actual meaning, they are also vastly different from barcodes.

Most simply put, QR codes are a way to connect offline activity with online activity. Every company these days has a website and everyone wants to get traffic to their website – QR codes can do that. Every company also wants to entice new customers and put their name in the public eye – QR can do that too. QR codes put a company’s digital presence in the palm of the customer’s hand, whether they’re actually online at the time or not. They’re a way to get your name out there and pass around your digital business card in a way like never before. That, and so much more is everything that QR codes can do for your business; and it’s all of those reasons and even more, how they differ so greatly from barcodes.

A QR code is a small, generally square, code of black and white symbol. You can create these QR codes for free, and in a multitude of ways – all of which will be covered further on this report – in order to reach your customers. When a customer sees a QR code that you’ve created, they can use their QR code reader (also to be covered later,) to scan it with their iPhone, Android, or other smartphone equipped with a camera and view it. When they do, they’ll be taken to a website or page that has been generated or linked specifically for that QR code. In addition to just taking customers to other websites, you can also set up a QR code to generate phone functions, activate email, IM, and SMS.

What is a QR code? Just a simple square code, really. But one that opens so many doors for your business!

This pilot program, which occurred within its September “social edition” achieved these scans among an estimated two million readers, meaning that it managed to obtain a scan from approximately 1 in every 4 readers.

Read more details at this page (opens a new tab).

Not sure what a QR Code is? See this article.

Wondering how you can use QR codes on your website, or in your advertising? Contact Websites By Rick.

Websites By Rick helped create and configure the Teamsters 879 Website.

As with most of the websites that we create, this one was quickly taken over by staff at the Union Local’s Office. In this case, their Membership Development Coordinator. Jim now does 90% of the updates to the site, and, in fact, created all the pages that you will see mentioned on the left side of the site’s home page.

This ability allows Jim to update the site anytime the Local needs changes. No waiting for WebsitesByRick staff to come to his rescue.

The Teamsters 879 site was designed using WordPress and the Atahualpa theme. It is hosted on an account owned directly by the Teamsters Local 879.

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Your WordPress website can be changed easier, cheaper, and quicker than your paper based brochures, handouts, and catalogues. You will save time and money, and it will always be up-to-date.

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Maybe you are well known in your part of town, but you believe you are the best of the best in the whole region. Your website will get that word out there, for less cost than newspapers, radio, or TV.

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If you have a list of commonly asked questions from customers, put them on your website, where they can be queried 24/7. You can even post copies of instructional material if it is required for your products / services. That means less phone calls, which leads to better productivity, and happier customers.

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You can gather information about your customers and potential customers by using forms and surveys. You can also create a newsletter that potential customers can subscribe to. No more postage or delivery charges to send weekly flyers and offers of specials. Create a Preferred Customer category.

Contact us to discuss your website needs. Get these 5 benefits working for you NOW.